Capanna Prosciutti is a medium ham producer from Parma district and is a member of Consorzio del Prosciutto di Parma. It produces almost 200,000 hams every year. Although ham production is a traditional process, Capanna Prosciutti is a modern factory which has ambition to further expand its production process and broaden its customer base.

The business idea is to open new market possibilities home and abroad by targeting new population, i.e., younger customers. This customer segment, raised in the age of Internet, not only want to access all the information about the premium product, but also appreciate the usage of newest technologies and attractive packaging with some IoT gadgets. Thus, the objective of SMARTHam is to provide customers with the complete information on product selection and origin, as well as customization options.