DFRC AG, a Swiss-based SME, operates LBASense, a service which is able to measure crowd behaviour anonymously on a city-wide scale. The service, which is currently operated in Bern (CH), Zug (CH), Skeleftea (SE), Prague (CZ) and Singapore, utilises an extensive process of “fingerprinting” the cellular network radio signals in order to calculate the location of mobile phones. The current process, which uses the Amazon EC2 cloud infrastructure, is able to extrapolate N measurement points onto a map of cellular coverage. The most expensive part of the current system is not the processing itself, but the actual process of taking measurements at specific points. This requires a lot of time and special measurement equipment.
By taking advantage of advanced simulation services and tools running on a cloud infrastructure, DFRC will be able to offer a cheaper, faster and more targeted service, which will enhance their competitive position in the market.